My multicultural, multiIingual, multipassionate approach to life informs all of my work. I write fiction, articles, essays, and brand copy, and have interviewed authors, singers, musicians, DJs, activists, and thought leaders. My writing has been featured in print and online magazines, newspapers, and anthologies, and I’ve helmed both print and online publications. My latest project is A Brief Compendium of Cool.
My creative strategy work has helped organizations re-brand, quadruple their fees, land big-ticket, multi-year contracts with renowned institutions, and re-structure their internal and external relationships, netting them fewer corporate headaches and a lot more money. I’ve designed, launched, and overseen many a marketing campaign (digital, print, video) for products and services ranging from perfume to higher education.
I head up strategy and creative at Brainzooming, an organization that helps people to think differently about challenges and quickly identify solutions. Way back when, I helped create the brand. I’m super proud of it.
I’m also co-owner of Dossier, a creative agency founded on the crazy notion that forging real connections is a much better predictor of success than quick conversions or superficial clicks-per-dollar. If you’re thinking I could help you or your business, you’re probably right. If you’re thinking you’d like to talk about it, let’s talk about it.
Born and raised in the suburbs of Los Angeles, I live there still, with my husband, son, and two troublesome dogs. Fluently bilingual (English and Spanish) from the start, I’m conversational in Italian and am studying German. Language is my mother tongue. Other interests: fiction (reading and writing), being a music snob, getting het up about grammar; red lipstick; dirty martinis; crime drama; black boots; Shirley Jackson; antiheroes with hearts of gold; the Velvet Underground; New York City.
Email me: here.